Media & Advertising

Creative and campaign talent, ready when briefs land

From performance marketers and content strategists to creative directors and campaign producers, WorkGenius gives media companies and brand teams fast access to pre-vetted creative and marketing talent — matched by AI, validated by expert recruiters.

48hrs
Avg. time to first match
500K+
Vetted professionals
98%
Client satisfaction

Trusted by leading enterprise teams

Wella Uber Bloomberg Boeing Coca-Cola
The challenge

Why media and advertising teams struggle to resource at pace

Campaign timelines don't flex for slow hiring

When a campaign brief lands or a pitch is won, resource needs to be in place within days — not weeks. Traditional hiring cycles are incompatible with the pace of media and advertising delivery.

The right creative combination is hard to find

Media and advertising talent requires rare combinations: technical performance capability and creative instinct, or strategic depth and production-ready execution. Matching the brief to the person takes specialist knowledge of the creative industry.

Project-based work needs flexible resourcing

Media and advertising work is inherently project-based — campaign bursts, pitches, content series, seasonal activations. Permanent headcount doesn't flex with workload. Managing this through multiple freelance platforms adds coordination overhead.

The solution

How WorkGenius works for media and advertising teams

WorkGenius gives media companies and brand teams a single platform to source pre-vetted creative, marketing, and production talent — at the speed that creative delivery demands.

First match within 48 hours of your brief

You tell us what the campaign needs — skills, tone, seniority, timeline. Our AI matches across 500K+ vetted professionals and our specialist creative recruiters validate fit. A shortlist in 48 hours, not 4 weeks.

Creative industry expertise, verified

Our specialist media and advertising recruiters understand the difference between a brand strategist and a performance marketer — and validate every match against your specific creative brief and delivery context.

From brief to onboarded, end to end

WorkGenius manages contracts, compliance, and onboarding — so your team spends time on the campaign, not the paperwork. Your contractor is onboarded and ready to start without the admin burden.

How it works
1
Brief us
Tell us the role, skills, timeline, and context. Takes 5 minutes.
2
We match
AI + human recruiters find the best candidates from our vetted network.
3
You hire
Review shortlisted profiles. Meet your top match. Start in days.
Use cases

Where WorkGenius fits in media and advertising

From campaign strategy to content production, WorkGenius covers the specialist creative and marketing functions that media and brand teams need on demand.

Performance marketing

Performance marketers across paid search, paid social, programmatic, and attribution — with campaign management experience and data-driven optimisation capability.

Content strategy & creation

Content strategists, copywriters, and editorial specialists for content programmes, campaign copy, brand voice development, and always-on content delivery.

Creative & design

Art directors, graphic designers, and motion designers with campaign experience — for visual identity, creative production, and multi-channel campaign creative.

Video & production

Video producers, editors, and production specialists for campaign films, social video, branded content, and digital production across channels.

Brand strategy & planning

Brand strategists, planners, and comms professionals for campaign strategy, brand positioning, and integrated communications planning.

Media analytics & reporting

Media analysts and data professionals who can turn campaign data into actionable insight — for performance reporting, audience analysis, and media effectiveness measurement.

Featured roles

Roles we fill for media and advertising teams

These are some of the most requested roles across our media and advertising client base.

Why WorkGenius

Why media and advertising teams choose WorkGenius

Creative work moves at campaign speed. WorkGenius is built to keep up — with fast matching, specialist creative expertise, and the operational infrastructure to resource projects without the overhead.

Campaign speed, not hiring speed

When a brief lands and the timeline is tight, you need resource availability confirmed in days. WorkGenius 48-hour matching means your team is in place before the creative process falls behind schedule.

Specialist creative and marketing expertise

Our specialist media and advertising recruiters understand the creative industry — its roles, its quality standards, and what makes someone genuinely excellent at campaign delivery. Every match is validated by people who know the space.

One platform for all contingent creative talent

Replace fragmented freelance platforms and creative agencies with a single WorkGenius relationship. One contract, full spend visibility, consistent quality — for campaigns, retainers, and project-based work.

48hrs
Time to first match
500K+
Vetted professionals
98%
Client satisfaction
500+
Enterprise clients
Common Questions

Questions from media and advertising teams

How quickly can WorkGenius fill creative roles for a campaign?

Our standard is a qualified shortlist within 48 hours of receiving your brief. For campaign resourcing, this means:

  • You provide the brief — role, creative requirements, campaign context, timeline, seniority
  • Our AI matches across 500K+ pre-vetted creative and marketing professionals
  • Our specialist media and advertising recruiters validate fit against your specific brief
  • You receive a curated shortlist within 48 hours

For highly specialist creative roles or very specific campaign contexts, we provide a progress update within 24 hours and typically deliver within 72–96 hours.

Does WorkGenius cover both agency and brand-side talent needs?

Yes — WorkGenius works with both media and creative agencies and in-house brand teams. Our talent pool covers professionals experienced in both agency delivery environments (campaign management, client services, multi-account work) and in-house contexts (brand management, internal studio, always-on content).

When you submit a brief, our recruiters match against your specific working environment — not just the skills on paper.

How does WorkGenius screen creative professionals?

Our vetting process for creative and marketing roles goes beyond skills screening. We assess:

  • Portfolio quality and campaign delivery track record
  • Sector and channel experience relevant to your brief (e.g. FMCG brand vs. performance e-commerce)
  • Technical proficiency in relevant platforms and tools
  • Communication quality and client-facing capability for agency environments

Our specialist media recruiters validate all AI matches before your shortlist is prepared.

Can WorkGenius support project-based or campaign-specific hiring?

Yes — project-based and campaign-specific resourcing is our core model. WorkGenius is built for exactly this: time-bound engagements where you need the right person for a specific piece of work, then clean offboarding when the campaign or project ends. We manage the full lifecycle — brief, match, onboard, deliver, offboard — so your team focuses on the work.

Does WorkGenius handle contractor compliance for creative freelancers?

Yes — WorkGenius manages the full IC compliance workflow for every creative and marketing engagement, including:

  • IC classification assessment before each engagement begins
  • Compliant contractor agreement execution
  • Onboarding documentation and compliance records
  • Offboarding at project or campaign end

This is particularly valuable for media and advertising environments where multiple short-term engagements across different talent mean compliance can easily become fragmented.

Still have questions? We'd love to talk.

Schedule a Call

Ready to transform how you hire in Media & Advertising?

Book a personalised demo and see how WorkGenius finds, vets, and delivers the right talent — at the speed your projects demand.