From brand managers and category leads to field sales and trade marketing specialists, WorkGenius gives consumer goods companies fast access to pre-vetted commercial talent — matched by AI, validated by expert recruiters who know the industry.
Trusted by leading enterprise teams
NPD launches, trade sell-in seasons, and promotional bursts create irregular demand for specialist talent. Permanent hires are too slow to recruit and too expensive to hold between peaks.
Brand management, category management, and trade marketing require deep FMCG experience — knowing how major retailers work, how to build a category case, and how to execute at shelf. Generic talent platforms can't reliably source this.
Consumer goods companies increasingly rely on contractors for field sales, brand activation, and commercial projects. Managing IC classification and compliance across these engagements is complex and carries real legal exposure.
WorkGenius gives CPG and FMCG companies a single platform to source pre-vetted commercial, marketing, and field talent — at the pace that product launches and trade cycles demand.
You tell us what you need — role, category experience, retail relationships, timeline, seniority. Our AI matches across 500K+ vetted professionals and our specialist consumer goods recruiters validate fit. A shortlist within 48 hours.
Our specialist recruiters understand the consumer goods industry — major retailer dynamics, category management principles, trade investment frameworks. Every match is validated against your specific brief and sector context.
WorkGenius manages IC classification, contracts, and onboarding documentation for every engagement — so your HR and legal teams aren't managing compliance across multiple platforms and agency relationships.
From NPD launches to commercial capability gaps, WorkGenius covers the specialist functions consumer goods teams need to flex quickly.
Interim brand managers and brand directors for NPD launches, portfolio reviews, and brand repositioning — with proven FMCG experience across major categories.
Category managers and shopper insights specialists who can build retailer category cases, manage range reviews, and drive shelf presence at major grocery and mass-market accounts.
Trade marketing managers for in-store activation, promotional planning, and retailer co-op programmes — bridging brand strategy and field execution.
Field sales representatives and brand ambassadors for product launches, in-store demonstrations, and territory coverage — vetted, trained-ready, and available at short notice.
Product development specialists and innovation managers for NPD pipeline work, formula briefs, packaging development, and go-to-market planning across food, beverage, health, and household categories.
Supply chain analysts, demand planners, and operations managers for capacity planning, supplier management, and distribution optimisation across complex FMCG supply networks.
These are the most in-demand consumer goods roles on WorkGenius — each backed by pre-vetted professionals with genuine FMCG and CPG experience.
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We're not a generalist staffing platform. We're built for the commercial complexity of CPG and FMCG — with specialist recruiters, pre-vetted talent, and the operational infrastructure to source and manage across the full engagement lifecycle.
NPD timelines and trade sell-in seasons don't wait for 12-week recruitment cycles. WorkGenius 48-hour matching means you can staff a brand launch or category project without locking in permanent headcount you'll carry after the peak.
Our specialist consumer goods recruiters know the difference between a brand manager with retailer experience and one without — and can validate FMCG credentials, category knowledge, and commercial capability against your specific brief.
Replace fragmented agency relationships and multiple freelance platforms with a single WorkGenius relationship. One contract, consolidated spend visibility, consistent compliance — across brand, trade, field, and supply chain roles.
Most consumer goods clients receive a qualified shortlist within 48 hours of briefing us. For standard commercial roles — brand manager, category manager, trade marketing — this timeline is consistently achievable. For highly specialised or senior roles, we set realistic expectations upfront and typically deliver within 72–96 hours.
Yes — WorkGenius covers the full spectrum of consumer goods talent, including field-based roles. For field sales and brand activation, we source:
All field talent is pre-vetted and compliance documentation is managed from day one.
Our vetting process for consumer goods roles goes beyond CV review. We assess:
Yes — project and seasonal resourcing is a core use case. Consumer goods companies use WorkGenius to flex capacity around NPD launches, trade sell-in periods, promotional burst periods, and one-off commercial projects — without carrying the overhead of permanent headcount between peaks. We manage the full engagement lifecycle: brief, match, onboard, deliver, offboard.
WorkGenius manages the full IC compliance workflow for every engagement, including:
This is particularly important for consumer goods companies managing high volumes of field and project-based contractors across multiple markets and channels.
Still have questions? We'd love to talk.
Schedule a CallBook a personalised demo and see how WorkGenius finds, vets, and delivers the right talent — at the speed your projects demand.